BUILDING YOUR STREETWEAR BRAND

Starting a fashion brand can be an exciting and rewarding venture. Whether you’re passionate about design or want to express your creativity through clothing, imprinting allows you to showcase your unique style and vision to the world.

In this blog, we guide you through the essential steps to establish your fashion brand and suggest top Build Your Brand (BYB) styles to boost your offering. Even if you already have an established fashion brand, this blog post can still be helpful to you! Keep scrolling to see our top recommended styles from Build Your Brand – these garments provide the perfect canvas for your creative vision.

IDENTIFY YOUR BRAND IDENTITY

Before you start creating garments, it’s crucial to establish your brand identity. Consider the following questions and statements:

• What do you see as your brand’s purpose, mission and values?
• Identify your target audience and understand their needs and preferences.
• Develop a unique selling proposition that sets you apart from competitors.
• What makes your brand unique?

A clear brand identity will guide your design choices and help you connect with your customers.

RESEARCH AND DESIGN

Take the time to research current fashion trends, as well as the preferences and needs of your target
audience. Create mood boards, sketch designs, and experiment with different concepts. Focus on
seasonal selections.

For example, playful prints on oversized t-shirts will perfectly round out your summertime offering while remaining on trend. Screen print or embroider a bold design on the Oversized mock neck tee (BY230), while the Ultra-heavy regular hoodie (BY215) provides cosy comfort during the cooler months.

INVEST IN STAPLE GARMENTS

Staple garments are the backbone of any fashion brand. When it comes to summertime fashion, t-shirts and vests are a must-have. Here are some other key considerations:

Fabric choice: Cotton tends to absorb liquids faster, so it’s best for screen printing and DTG, while cotton, polyester and polyester blends are great for heat transfer.

Fit and silhouette: Choose versatile t-shirt styles that suit various body types and preferences.
Traditional crew necks, V-necks and relaxed fits are popular choices; or you could divide your range with classic styles like the Women’s everyday tee (BY211) and the fashionable Women’s everyday tank top (BY209).

Colour palette: Summer calls for colour – vibrant or pastel. Experiment with bold hues like
tropical yellows, ocean blues and soft lilacs. These colours evoke a sense of energy and are
visually appealing for the season. The Women’s racerback top (BY208) offers a good choice
of seasonal options.

Prints and graphics: Consider incorporating summer-themed prints such as floral patterns,
beach-inspired motifs or geometric designs reminiscent of sunny days. Graphics can be playful,
quirky or inspired by natural elements.

Quality and comfort:
- Ensure your t-shirts are made with high-quality materials.
- Have well-constructed seams.
- Offer a comfortable fit.
- A satisfied customer is likelier to become a repeat customer and recommend your brand to others.

MARKETING AND PROMOTION

Utilise various marketing channels to reach your target audience. Establish a solid online presence through a well-designed website and social media platforms. Visit the Ralawise Digital Lounge to

download customisable email and social media templates, and design your campaign within the Lounge. You can also download customisable brand emails, like our Build Your Brand New Styles Guide, to share with your customers.

BRANDING AND PACKAGING

Create a memorable logo and consistent branding elements such as labels and tags to build brand recognition. Pay attention to your packaging design, as it reflects your brand’s image and enhances the unboxing experience for your customers.